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The transformation of the structures of the information society and the change in the role of information intermediaries in it leads to the fact that digital services and services are becoming an increasingly important and significant part of both the economy and the everyday life of citizens, small and medium-sized enterprises (SMEs) and even large industrial conglomerates.

The problem, however, is that existing social and business models are not designed to aggregate and use data. Analogue data and information, which has been stored throughout civilization at best in printed form on paper, has obvious limitations, and the usual way of working in commodity production is that after the sale, most information is either lost or becomes irrelevant, with much less focus on the product life cycle and customer data, or how the product is used.

In order for consumers and producers of goods and services to be able to take full advantage of the benefits, a different business model is needed that has emerged with the advent of the Internet, namely the model of the digital economy, which includes the phenomenon of digital platforms.

 

Authors:

Vyacheslav Shtanko

Andrii Dresvyannikov

Review:

Svitlana Taran

 

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