The development of the Internet and digital technologies is gradually transforming our world in every sphere of everyday life and in every branch of business. The European Union has long recognized the need to embark on the digital revolution and expand digital opportunities for people and businesses, using the potential of the European Single Market. The European Commission has published its detailed plans for the Digital Single Market, thus implementing one of its top priorities.
Today, barriers on the Internet mean that:
— citizens do not have access to many goods and services, only 15% of people shop online in other EU countries;
— Internet companies and startups cannot take full advantage of the opportunities for growth on the Internet, only 7% of small and medium enterprises (SMEs) sell their goods and services abroad;
— enterprises and government agencies do not use digital tools enough.
The Digital Single Market aims to break down regulatory barriers and ultimately move from 28 national markets to the EU digital single market. According to some estimates, a fully functioning Digital Single Market can save up to € 415 billion annually and create hundreds of thousands of new jobs.
The EU Digital Single Market strategy includes a set of targeted measures grouped into three categories:
- better access for consumers and businesses to digital goods and services across Europe;
- creating proper and equal conditions for the prosperity of digital networks and innovative services;
- maximizing the growth potential of the digital economy.
For Ukraine, this means that in accordance with the Association Agreement and bilateral political agreements, the country can “become a member of the EU” (get an internal market regime) in the field of electronic communications. Electronic trust services are part of the field of electronic communications. Trust services are the subject of this study. Thus, the ‘digital visa-free regime’ is the implementation of electronic trust services between Ukraine and the EU, the implementation of the electronic communications code, and the e-commerce directive.